11.09.2010

In today's world of fashion

I came across reading a full-interview article from Style.com with Lanvin's designer Alber Elbaz. I am all about it.

“I think the problem is that we all feel we have too many [fashion shows]. I think this is the major problem that we are all feeling and experiencing. And I always say that doing a collection is almost like writing a book or making a movie, and I don’t know any other industry that can produce six movies a year by the same director. That’s the thing. You cannot write six books a year. You cannot produce six movies. You can’t do six collections a year. And I think this is actually what is making fashion be the way it is today. I know a lot of people complain that there is not enough change and that fashion in the past was much more creative than today, and I think a big part of this phenomenon is that we don’t have the time to think, we don’t have the time to project, we don’t have the time to digest. I’m not talking about, like, “Oh, we need to travel for inspiration,” because I do in fact believe that the best traveling you do is from your couch while you eat potato chips. But I think we just need the time to think and to look at it again and to have another perspective.

When I go out sometimes to this kind of fashion event and I see other designers, I see that one of them has a pain in the back and the other one has a migraine and the third one is exhausted, because we are going through this process that is endless. AND I THINK THAT TODAY EDITORS ARE FEELING THE SAME WAY, BECAUSE THEY HAVE TO TRAVEL THE WORLD SEASON AFTER SEASON AND JUST SEE AND WRITE THE REVIEWS IN A TAXI WHERE THEY DON’T HAVE THE TIME TO THINK ABOUT IT. Whatever you see today is maybe not what you really feel tomorrow. You just have to see and shoot. And I think buyers are going through the same thing, because there was a time when they used to be staying also in the store, not just looking at computers and numbers. When you go to the doctor, you don’t want the doctor to look only at the computer, you want the doctor to look at you. And I think the buyers used to be also on the floor, looking at the customer, seeing the merchandise and how it works on the floor or doesn’t. And today they are just traveling from one collection to another, from a pre-collection in New York to a pre-collection in Paris, and it’s endless. And I do feel there is this kind of extreme fatigue that everyone is talking about and there is a need for a change.”

No comments:

Post a Comment